About Us

Our Mission

Hashtag Watch Company was founded with the intention of distributing fine timepieces across the internet without hassle. It doesn't matter if you are a new or returning client, we treat everybody with equal respect and gratitude. Buying a quality wristwatch has and always will be about the experience. Your satisfaction is the key to a successful and memorable experience. Ben and myself are always here to help make your buying experience as seamless as possible. Hashtag Watch Co. has an ever-growing selection of fine timepieces to browse from, and if we don't have what you're looking for we will be happy to add you to our wait list. 

Ben Yellin

Ben has been an avid watch collector since 1974. He started out collecting pocket watches up until 1984. In 1984 he met a watch dealer and on the spot (after a bottle of wine or two) traded his entire pocket watch collection for wristwatches. To him, it was a blind swap. But little did he know that he had just made a deal that would turn out for the better. He’s traveled the world collecting watches and continues to do so to this day. Ben Yellin is one of the earliest members of the IWJG community and is also an active member of the NAWCC.

Luke DeSisto

Luke got his start from attending swap-meets and flea markets throughout the Los Angeles area. He originally started selling small antiques and trinkets on eBay to help pay for his college tuition. As time progressed wristwatches slowly funneled their way through his networks of clients and dealers. With his well known reputation for excellent customer service and his knowledgeable background, he will be more than happy to help you find your new timepiece. Luke is a current member of the IWJG and NAWCC organizations. 

Our Photography 

You might have noticed that a majority of our watches and vintage wears that we photograph are taken outside. We've always felt it's better to show what a timepiece will look like in a typical environment where it will be worn. Wristwatches don't live their lives in a 12” x 12” light box with some photoshop trickery. They're usually wrapped around your wrist out in the open! We feel timepieces should be shown with natural sunlight, sometimes under some shade, or even held our hands to get the best possible angle. We feel it's a far better advantage over a light box as you get to see in first hand what you're purchasing.